Etsy has become one of the most popular platforms for creative entrepreneurs looking to make money online.
With millions of buyers searching for unique, handcrafted, and vintage items, it’s an excellent place for small businesses to thrive.
But not all products sell well. Some categories consistently bring in more sales and higher profits than others.
Knowing what sells best can give you a head start if you want to start an Etsy shop or grow your existing one. This list of the best selling items on Etsy will help you choose the right products to sell and increase your chances of success.
What Makes an Etsy Product a Best Seller?
Before diving into the list, it’s essential to understand why some products sell better than others. Etsy’s best-sellers usually share these common traits:
- Customization: Personalized gifts always perform well because buyers love unique, one-of-a-kind items.
- Trendy Designs: Items that follow current trends, from aesthetic home decor to viral fashion accessories, tend to attract more buyers.
- High-Quality Photos: A well-presented product with professional-looking images is more likely to sell.
- Great Reviews: Positive customer feedback builds trust and encourages new buyers to make a purchase.
- SEO Optimization: Using the right keywords in titles and descriptions helps products show up in Etsy search results.
Now, let’s look closer at the 15 best selling items on Etsy that consistently generate high sales.
1. Handmade Jewelry
Jewelry has always been a best selling category on Etsy, especially when it’s handmade or customizable. Shoppers love pieces like name necklaces, birthstone rings, and minimalist earrings.
Engraved bracelets and personalized lockets are popular gift choices. Jewelry that follows seasonal trends—such as celestial-themed designs or dainty gold rings—often attracts a loyal customer base.
2. Vintage Items
Etsy is one of the best places to sell vintage goods. Anything over 20 years old qualifies as vintage on the platform, making it a treasure trove for collectors.
Popular vintage items include clothing, home decor, and unique accessories. Retro cameras, 90s fashion pieces, and antique furniture also have a strong demand. The key to selling vintage is curating rare, high-quality pieces with good descriptions.
3. Wedding Products
Weddings are a huge market on Etsy. Couples planning their big day love finding unique and personalized items that aren’t available in regular stores.
Handmade wedding invitations, bridal party gifts, and custom cake toppers are some of the best sellers. Seasonal trends, such as rustic wedding themes or minimalist decor, also impact sales.
4. Candles
Hand-poured candles with unique scents sell exceptionally well. Customers often look for eco-friendly ingredients, such as soy or beeswax, along with aesthetic packaging.
Etsy shoppers love candles that serve a purpose beyond just fragrance. Manifestation candles, self-care sets, and zodiac-themed scents are trendy and in demand.
5. Stickers
Stickers are one of the most profitable digital and physical products on Etsy. They’re affordable, easy to ship, and appeal to various audiences.
Popular designs include planner stickers, vinyl decals for laptops and water bottles, and personalized name labels. Hand-drawn or pop-culture-inspired stickers often attract niche buyers.
6. Accessories
Fashion accessories like hair clips, tote bags, and personalized keychains are consistently best selling items on Etsy.
Trendy styles, such as claw clips, pearl headbands, and resin keychains, see high demand. Many shoppers love accessories that can be customized with initials or special messages.
7. Art
Selling artwork on Etsy is highly profitable, especially for artists offering digital downloads. Buyers love printable wall art, hand-drawn illustrations, and pop culture-inspired prints.
Physical paintings, custom portraits, and typography art also do well. The key is to create eye-catching designs that match home decor trends.
8. Notebooks
Handmade journals and planners are another best selling category on Etsy. Bullet journals, gratitude planners, and travel notebooks attract customers who love organization.
Leather-bound notebooks and ones featuring personalized covers make great gifts, further boosting sales.
9. Home Decor
Rustic wooden signs, macramé wall hangings, and ceramic plant pots are all popular among Etsy shoppers. Handmade home decor adds a personal touch to living spaces, making it a top-selling category.
Trending aesthetics, such as boho or minimalist designs, often lead to higher sales. Seasonal decor for holidays like Christmas and Halloween also performs well.
10. Party Supplies
Etsy is a go-to place for people planning birthdays, baby showers, and other celebrations. Custom banners, cake toppers, and themed decorations sell well throughout the year.
Printable party invitations are also popular, as they allow customers to instantly download and print their designs.
11. Personalized Gifts
Customization is one of Etsy’s strongest selling points. Anything from engraved cutting boards to monogrammed robes can become a best-seller if it’s personal and meaningful.
People love gifting unique, customized products for birthdays, anniversaries, and special occasions.
12. Pet Supplies
Pet lovers are always looking for unique accessories for their furry friends. Custom pet tags, dog bandanas, and cat beds sell extremely well.
Personalized pet portraits and matching pet-owner apparel have also gained popularity in recent years.
13. Printables
Printables are one of the best ways to earn passive income on Etsy. Once you create the digital file, you can sell it repeatedly with no extra effort.
Popular printables include planners, wall art, budgeting sheets, and wedding templates. Buyers love the instant download feature, making this a high-demand product.
14. Toys
Handmade wooden toys, crochet plushies, and educational games are popular among parents looking for unique gifts.
Eco-friendly and Montessori-inspired toys have seen a rise in demand as shoppers seek sustainable options for children.
15. Seasonal & Holiday Items
Holiday-themed products always spike in sales during certain times of the year. Christmas ornaments, Halloween costumes, and Easter decorations generate high profits.
Limited-time seasonal products create urgency, which encourages buyers to make a purchase quickly.
Final Thoughts
Choosing the right products is key to succeeding on Etsy. The best selling items on Etsy share common characteristics: they’re unique, customizable, and in demand.
If you’re thinking about starting an Etsy shop, consider tapping into one of these profitable niches. With high-quality products, great customer service, and solid marketing, you can build a successful business on Etsy.
Which of these products would you love to sell? Let me know in the comments!